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Justin Bartak

CEO, CTO, CMO, Startup Founder

Justin Bartak

CEO, CTO, CMO, Startup Founder

A driven, motivated startup leader with 20 years of experience in the global B2B and B2C space, extending from SaaS hybrid web apps and native mobile apps to e-commerce. Known and recognized for creating innovative and engaging world-class digital user experiences (UX), platforms, apps, and customer experiences (CX) within the SME and SMB market segment.

Developed innovations (Hybrid web app technologies) as founder and Chief Data Scientist that seized the recognition of Apple® (NYSE: AAPL) and led to my startup (Ntractive®) speaking at Apple's World Wide Developer Conference (WWDC) IT State of the Union keynote address, raising Series A/B funding, and disrupting and influencing the Apple global small business, mid-sized, and enterprise CRM/ERP market.

Throughout my career journey, I have acquired a broad set of skills, traits, and expertise in many different areas: hybrid web platforms, scalable cloud computing, mobile apps, e-commerce, full-stack web development, go-to-market, strategy, finance, technology, data science, SQL, SEO, data analysis, product lifecycle management (PLM), building product teams, program management, business development, digital marketing, brand equity, and end-to-end product development.

A positive, driven self-starter who is obsessed with defining, scaling, and growing the strategic vision, crafting the user experience, and driving the software development life cycle (SDLC) end-to-end. Extremely passionate about developing product user experiences and touchpoints with rich storytelling and engaging marketing to drive customer validation, traction, engagement, penetration, adoption, & loyalty across all channels.

Experienced developer and thoughtful leader of high performing, internal, and geographically dispersed teams (15-50) with a strong ability to forge, inspire and influence strategic relationships with employees, stakeholders, customers, and partners. Enjoys fostering a culture of openness, learning, creativity, and strategic thinking to build, recruit, and develop world-class talent.

Sought-after for leadership roles involving fast-paced, diverse environments with lots of moving parts, experienced at building strategic partnerships and pivoting to remove roadblocks and obstacles to create opportunities. A decisive, adaptable, collaborative leader who enjoys wearing many hats. Known and recognized for thinking outside the box to solve complex problems with creative solutions that produce exceptional outcomes, quantifiable KPIs, and OKRs.


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Professional Experience

More than twenty-five years technology experience


Gro Software, LLC

https://www.grocrm.com

2017-Present

Global CRM (Customer Relationship Management) consumer-centric technology platform (Gro CRM®) providing Apple® iOS (iPhone, iPad, Apple Watch, Apple TV, and iMessage) and macOS business apps, services, and support exclusively to the Apple US and International small business market.

CEO

Gro Software, LLC - San Francisco, CA

2017-Present

A startup founder who’s built-in DNA includes a passion for bold strategic visions, creating innovative consumer products, and experiences and taking calculated risks in fast-paced environments. Continuous researcher, curious observer, determined experimenter, constant thinker, and a driven achiever who seeks to absorb and learn as much information as humanly possible. Strong business acumen in all areas of business and technology. Ability to devise brilliant go-to-market business strategies, build innovative consumer-centric products/technology, and increase consumer market share and profitability.

Executive Board Member

Gro Software, LLC - San Francisco, CA

2017-Present

Founder

Gro Software, LLC - San Francisco, CA

2017-Present

Entrepreneurial startup doer, thinker, and dreamer who has an unstoppable desire to identify emerging trends and build consumer-centric products & customer experiences. A leader who fostered an organizational culture of openness, innovation, and strategic thinking to drive creativity and innovation across the entire organization. Excels at creative problem solving, driving consumer growth initiatives, and pushing the boundaries of what can be. I have a strong passion for creating, developing, and deploying seamless digital consumer experiences that drive high consumer engagement, adoption, and growth.

Architected, built, and deployed an innovative award-winning CRM (Gro CRM®) platform (iPhone, iPad, Apple Watch, Messages, and Apple TV) for the Apple® small business market. Utilized 15 years of knowledge, research, customer feedback, and expertise in the market to develop a next-generation CRM/ERP platform.

Ntractive, LLC

http://www.ntractive.com

2006-2016

Global CRM (Customer Relationship Management)/ ERP (Enterprise Resource Planning) technology company providing cloud-based software (Elements CRM®), services and support to the Apple® SMB, mid-sized, and enterprise consumer market (macOS and iOS) in the US, Europe, China, Japan, South America, and the Middle East.

CEO

Ntractive, LLC - Grand Forks, ND

2008-2016

A C-level executive who was responsible for the scope, growth, profitability, and strategic vision and planning of an award-winning global Mac CRM (Customer Relationship Management) small business cloud platform. Innovative, creative thinking, a consumer-centric leader that drives and pushes innovation to the very edge. Deep understanding of technology and consumer needs, behaviors, habits, and trends with a vast array of demographics, markets, and geographies. Ability to develop and manage many projects, teams, and initiatives simultaneously with successful outcomes.

CTO and CMO

Ntractive, LLC - Grand Forks, ND

2006-2008

An accomplished technology and digital marketing expert who propelled the organization's global CRM/ERP platform, infrastructure, eCommerce technology, and customer experience lifecycle development to the next level of consumer and revenue growth. Architected and built the core technologies to expand the organization's global consumer growth. Visionary technology executive with a track record of designing, building, and architecting scalable consumer business platforms (both horizontally and vertically) from the ground up. Master at aligning technology with business objectives to achieve dramatic results end-to-end.

President and Chairman of the Board

Gro Software, LLC - San Francisco, CA

2006-2016

Founder & Chief Data Scientist

Ntractive, LLC - Grand Forks, ND

2004-2016

Architected, built, and deployed an Innovative CRM/ERP technology and hybrid cloud platform (Elements CRM®) for the Apple® business market that looked and behaved like a native desktop application (90% web app /10% desktop app). This innovative technology and UI/UX/CX grabbed the attention of Apple® and led to Ntractive speaking at the IT State of the Union keynote presentation at Apple's WWDC (World Wide Developer Conference). It also resulted in raising Angel and VC investment capital plus many opportunities to speak at flagship Apple stores in the US and around the world (Europe, Japan, China).

Aatrix Software, Inc

http://www.aatrix.com

1997-2007

Financial software technology company providing payroll, electronic tax forms, services, and support to B2C/B2B markets. Software integrated with industry-leading financial payroll solution providers in the US and Canada.

Vice President Information Technology

1997-2007

A technology executive who drove the organization’s consumer, business, marketing, IT, and eCommerce technology strategy forward in the right direction. Innovative, process-focused self-starter who enjoys challenging projects. Ability to provide a clear path, set measurable goals, and give insight into the industry and consumer trends to drive business growth forward. Defined the consumer IT technology vision, lead cross-functional teams, influenced multiple stakeholders, and wrote the playbook for consumer technology success.

"Built into Justin's DNA is a CRM visionary, big-picture, innovative leader who truly thrives in fast-paced, diverse environments with a lot of moving parts and challenges. Justin is always adapting to changing situations and is still willing to embrace calculated risks based on business and operational intelligence. Justin continually learns from past experiences to improve and optimize business processes moving forward. These behaviors speak to Justin's keen ability to drive the most favorable results in all situations."

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Designs Award Winning Customer Experiences

Uses technology and design to elevate the customer experience and the brand


Justin Bartak - UI/Ux Design and Customer Experience for Gro CRM®

Created Consumer and Market Brand Awareness

Brand Equity
Focused on consumer/brand metrics, insights, behaviors, habits, and trends to achieve a competitive advantage and increase consumer acquisition, retention, and conversion. Used market intelligence to position products, build brand loyalty, develop an end-to-end customer journey and experience.

Influenced Customer Experience with Compelling Storytelling

Customer Experience
Engaged stakeholders, businesses, and consumers with a straightforward, clear, repeatable compelling narrative to understand the vision, the brand, and the products. Used storytelling to drive growth a marvelous customer experience.

Accelerated Business, Consumer and Brand Growth

Growth Engines
Increased consumer traction with digital marketing. Monitored and evaluated vital metrics such as customer acquisition costs, bounce rate, churn, retention, and competitor insights to find a good product-market fit. We achieved a competitive advantage in the market through research, data intelligence, and A/B testing.
Justin Bartak Projects

Exciting Innovative Projects I have Worked on Past and Present

Cloud technology, innovation, UI/UX design, customer experience, eCommerce, digital marketing, branding, IT infrastructure, business development, partnerships, strategy projects, and more (Woo-hoo!).

"Justin is immensely committed to his work, people, stakeholders, and organizations. He loves to push the envelope of what is possible and is consistently achieving favorable outcomes time and time again. No matter what the challenge or opportunities might be, Justin will find a way to disrupt the market, create growth engines, and produce top-tier results! Justin is a master at adapting to complex situations, thinking outside the box, and accelerating technological, financial, and consumer growth across the entire organization."

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Builds eCommerce Platforms and Experiences

Go-to-market architect of global end-to-end technologies, platforms and customer experiences


Justin Bartak - UI/Ux Design and Customer Experience for Gro CRM® eCommerce Site

Leveraged eCommerce Digital Marketing, SEO and SEM to Drive Results

Digital Marketing
Develop the vision to better serve consumers and translate it into key priorities and new growth opportunities. Gathered consumer, marketplace and business insights to connect the dots, elevate trends, and generate new ideas.

Responsible for Customer Experience Lifecycle Process

Performance Management
Drove the end-to-end execution and delivery of a scalable global consumer experience platform. Lead teams and resources across the organization to deliver and launch products on schedule. Very skilled at making fast decisions on the fly, to clear obstacles and roadblocks that would impede product launches.

Developed Roadmaps, Projects, and eCommerce Strategies

Strategic Planning
Explored and solved complex business and technology issues. Conducted consumer, competitive, and market research to create financial models, roadmaps, and strategies for continued growth. Kept moving the technology, products, and customer experience in the right direction by establishing a strategic business planning process.

"Justin's intense passion, drive, and in-depth knowledge in CRM cloud technologies, e-commerce, strategy, operations, scalable growth, UI/UX design, digital marketing, and building world-class customer experiences are entirely unmatched! He has this fantastic ability to learn and absorb information quickly and become the expert within the organization and the industry in record time. I have seen this time and time again. It's one of his biggest strengths as an innovator. Justin is laser-focused on his objectives and is always thinking ten steps ahead to make sure everything is moving in the right direction for continuous growth and success."

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Influences and Disrupts Global Industries

Changes consumer behaviors, expectations, and desires in the marketplace


Justin Bartak - UI/Ux Design and Customer Experience for Ntractive®

Defined BI (Business Intelligence) Strategy

Financial Analysis and Models
Focused on consumer metrics, insights, behaviors, habits, and trends plus all market data we could get our hands on to achieve a competitive advantage. Used both operational and business intelligence to position our product and create a flow of value to the consumer. Developed action plans to frame and drive sustained growth and innovation end-to-end.

Disrupted the Consumer Market

Market Insight and Analysis
Using consumer and competitor insights, market analysis, and product innovation. Changed consumer behaviors, expectations, and desires in an underserved market. We created a dent in the US and International Apple® small business market with our consumer-friendly products and experiences.

Global B2B and B2C Commerce

Digital Commerce
Presented consumer technology products to Apple business leaders, teams, consumers and stakeholders at flagship Apple, Inc. retail stores around the world: Hong Kong, Shanghai, Tokyo, Osaka, London, Netherlands, Chicago, San Francisco, Palo Alto and more.

"Justin has this amazing ability to guide, nurture, and develop high-performance cross-functional teams that consistently solve intricate problems with extremely innovative solutions. He influences his people to follow his vision entirely and rally around his ideas. He does this with exceptional communication and detailing out how each person will play a significant role in the overall plan. I have never seen such buy-in, influence, and following from a leader before or since. This astounding quality speaks volumes about Justins's leadership style, personality, and desire to develop his people and create a positive work culture."

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Architects Global Scalable Infrastructures

Builds and deploys world-class global end-to-end scalable data and cloud infrastructures


Lead GTM (Go-To-Market) Strategy

Go-To-Market Planning
Pulled together diverse cross-functional teams in operations, marketing, sales, support, technology, finance, and legal to develop tactical plans and detailed steps to achieve a meaningful, measurable and successful product launch in the market.

Built and Transformed Technology Infrastructures

Global IT Infrastructure
Focused on consumer/brand metrics, insights, behaviors, habits and trends to achieve a competitive advantage and increase consumer acquisition, retention, and conversion. Used market intelligence to position products, build brand loyalty and develop an end-to-end customer journey.

Developed, Implemented and Executed Global Data Growth Strategies

Data Growth
Engaged stakeholders, businesses and consumers with a simple, clear, repeatable compelling narrative to understand the vision, the brand and the products. Used storytelling to drive growth.
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Technology, Marketing, and Business Kung-Fu

Skills, knowledge and expertise obtained through hard work


Justin Bartak Website UI/UX Design Image

"Justin is a great mentor, coach, and just an inspiring person. Two words can sum up Justin in the work environment "Team Player"! Justin is so supportive, engaging, and understanding of his people. He is always willing to listen. He builds great relationships, partnerships, and inspires loyalty by cultivating, curating, and growing the most positive traits, skills, and behaviors possible from his people. Justin chooses to elevate people by giving them the tools, knowledge, and guidance they require to be successful in their roles. Justin believes his people are his most valuable asset."

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Builds Cross-Functional Leaders & Teams

Cultivates curates and grows the most positive traits, skills, and behaviors


Cultivates and Grows Leaders

Cross-Functional Leadership
Expertise in managing and building high-performance leaders, teams, and talent from diverse business units within the organization.

High-Performance Talent Development and Management

Talent Development
Ability to attract, develop, motivate and retain high-quality organizational talent that produces successful KPIs and results.

Develops A Positive Diverse Workplace Culture

Continuous Process Improvement
Built a culture and environment of strategy, operational excellence and continuous process improvements within the organization.

"I highly recommend Justin for any senior executive role! He would be of extreme value and an exceptional fit for any organization seeking a focused, highly driven, innovative technology leader who influences people in the most positive way imaginable."

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Technology & Business Awards, Honors and Highlights

Recognition for Innovation, Hard Work and Being a Go-Getter


Gro CRM Apple App Store Award
Gro CRM Apple App Store Award

Apple App Store

Gro Software, LLC
Gro CRM - #3 in "CRM" Category
2018-2020
Gro CRM Finances Online Award
Gro CRM Finances Online Award

Finances Online

Gro Software, LLC
"Great User Experience" Award
2017

Finances Online

Gro Software, LLC
"Rising Star" Award
2017
Gro CRM Apple App Store Award
Gro CRM Apple App Store Award

Apple App Store

Ntractive, LLC
Apple "Staff Pick" Award
2009
Ntractive WWDC IT State of the Union Keynote Speaker
Ntractive WWDC IT State of the Union Keynote Speaker

Apple WWDC

Ntractive, LLC
IT State of the Union Keynote Presentation
2007
Ntractive State of North Dakota Innovate ND Winner
Ntractive State of North Dakota Innovate ND Winner

Innovate ND

Ntractive, LLC
State of North Dakota "Innovate ND" Winner
2007

"If you are looking to execute short-term and long-term growth in all areas of your organization: technology, eCommerce, growth, digital marketing, talent development, and more, Justin is who you want leading and building your teams, your operations, and your strategic visions.

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Total Work-Life Balance

When I'm not at work, you can find me traveling, working out, taking photos, and spending time with my family


Photography by - Justin Bartak
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